The objective of this project was to create a beer label and packaging that encompasses the theme "astronomy". Taking inspiration from Mars, the red planet, Two Red Moon was created. Pulling the name from Mars’ two moons, Deimos and Phobos, the design depicts Mars and its two moons.
Appealing to young men and women ages 19 – 30, Two Red Moon uses bold reds, soft beiges, and a hint of blue to show off a delicious beer. The use of red and beige references the colours that are seen on Mars, and the hint of blue used is to represent the possible lake that researchers have discovered beneath the surface of Mars.
The serif typefaces were used to include a traditional feeling to an otherwise contemporary design. The juxtaposition creates a visual interest.
Carton (Flat): 22" x 13" | Label: 2.5" x 3.5"